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Real Good Fish | Sustainability | | Sustainability | Bringing you the freshest sustainably caught LOCAL seafood!



Sustainability means many things to many people. At Real Good Fish the most important values are those of our members and our fishermen. Here is what our community has to say:

Sustainable seafood comes from healthy communities and ecosystems

Healthy ecosystems come from healthy communities

Sustainability is created and defined by our community

Eat smaller portions of a greater variety of seafood

When we TRULY experience seafood from the source, we cannot ignore our responsibility to be stewards of the sea

At Real Good Fish, we place a high value on using ocean resources in a sustainable way.  We believe that guidelines such as the Monterey Bay Aquarium’s Seafood Watch program serve an important role by increasing awareness and demand for sustainably caught seafood.  However Seafood Watch guidelines are regional and do not necessarily reflect our own local waters; as well, their assessments can take a long time to change not necessarily reflecting current efforts towards greater sustainability. That said, our weekly shares will feature species that are considered “Best Choices” or “Good Alternatives” by Seafood Watch.  If we do choose to offer an “Avoid” species we will provide a very thorough explanation as to why we believe it is sustainable. We believe eating a diversity of seafood supports biodiversity in the water and economic diversity in our community. For a list of the species we are likely to offer, please refer to the Our Seafood page.  Most importantly, we will always let you know who caught the fish, where they caught it, and with what gear. 

While sustainability guidelines are a good starting point, we also go a step further by focusing on local purchasing. This is why we have developed the The Real Good Fish Bottom Line.  By investing in our local fishing industry, we can create a collaborative system of consumers and fishermen, industry and conservationists working together to share the rich ocean resources our area has to offer.  Bringing these groups together allows us to reduce conflict, increase awareness of fisheries issues, and improve management effectiveness.

By simplifying the supply chain, Real Good Fish will offer fishermen a premium price for their catch.  This makes it possible for them to earn more with less fishing, thereby reducing pressure on resources.  Our intention is to support fishermen in their continued innovation of more sustainable methods and gear types. 

More than anyone, our fishermen want their children to inherit clean and healthy oceans.  Ultimately, by connecting more people with the ocean in their backyard, we believe our community of fish lovers and fishermen can help to protect and restore the marine environment that we depend on for food, recreation, culture, revenue and health.