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Real Good Fish | The Story | | The Story | Bringing you the freshest sustainably caught LOCAL seafood!
"For is there any practice less selfish, any time less wasted, than preparing something delicious and nourishing for people you love?" Michael Pollan

Real Good Fish is a community of fishermen and seafood lovers sharing the bounty of our local ocean by eating a diversity of species caught using sustainable catch methods, which ultimately brings greater health to all – the fishermen, the seafood lovers and the ocean itself.

Supporting local fishermen is healthier for our local economies too, with a multiplying effect as that money circulates repeatedly through local communities. Investing in our local fishing industry creates a collaborative system of fishermen and consumers, industry and conservationists, all working together to protect and celebrate the ocean we love.

With access to some of the best managed fisheries in the world, at Real Good Fish we place a high value on using those ocean resources in a sustainable way and evolving the way our culture consumes seafood.

We love sardines fresh from the water, oysters that taste like Tomales Bay, buttery spot prawns, rich black cod, sweet & messy Dungeness crab, king salmon straight from the boat. We believe seafood should be fresh, delicious, varied and a celebration of the seasons and local bounty - something worth praising with every meal and every bite.

We are fish nerds and ocean lovers. Programs like Monterey Bay Aquarium’s Seafood Watch are a great place to start, and we dive into the nuance of our local fisheries, policy, and ethics - we love the details. We also work with California public school districts to provide local, underutilized species to children through our Bay2Tray program. We live and breath sustainability, not just by the numbers but by our company culture and lifestyle.